From idea to reality

Do you know who are you selling to?

When a person decides to start a business or sell a product, it is usually because they have found an opportunity in something they know well. Small businesses often begin as a great idea that can quickly grow into something that can lead to financial independence.

As a marketer I see how small businesses are a fast-growing niche that creates opportunities. But sometimes businesses start so suddenly that they lack strategies to adequately use the resources they have

One of the strategies that can truly help small businesses is creating a buyer persona. Building your buyer persona gives you a clear image of your ideal customer.

Having your buyer persona will allow you to connect with the right audience and will give your brand a sense of trust between you and your clients as they will feel understood.

To build your buyer persona you will have to envision your ideal customer by asking questions such as:

• Age
• Name
• Interests
• Income
• Lifestyle
• Motivations

Having this information will help you target your audience more effectively and deliver stronger messages, which will lead you to higher sales and better customer relationships because customers will feel identified with your brand and purpose.