Social media creates constant pressure for brands to join every viral moment. But visibility without brand fit can weaken differentiation. Here’s how to know when a trend deserves your attention, and when to sit it out.
Not Every Trend Is Your Trend Read More »
What Kylie Jenner’s bedazzled birthday moment teaches marketers about nostalgia, consumer memory, and making old trends feel relevant again.
Kylie Jenner didn’t invent bedazzling. She reminded the internet how much it loves it. Read More »
From Scrolls to Sale: How to make people notice you Nowadays, it’s harder than ever to get people’s attention. Everyone scrolls fast, skips ads, and forgets brands right away. I know how discouraging that can be, and it seems that reaching your customers is impossible. You’ve probably spent hours creating content that doesn’t get the
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The key to customer loyalty Nowadays, we are facing a highly competitive market where brands are constantly updating how they approach customers and how to earn their loyalty. As years have passed, customers have changed. Loyalty no longer comes from discounts or promotions only, customers value recognition and a sense of belonging. They value tailored
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From Idea to a Website A more personal look I’ve been thinking about how to share my marketing knowledge. As a marketeer, I get many ideas and recommendations that could help, especially for small businesses. At first, I wasn’t sure how to begin, but once I decided to start posting about marketing tools, it became
From Idea to a Website Read More »
Testing SEO tools on you What exactly is SEO, and why does everyone mention it all the time? Search Engine Optimization is a tool that can help any business appear in the first Google searches While I am writing this post, I am using SEO tools that can help me boost this article. For
Testing SEO tools on you Read More »
Stand Out and Sell More How to win with empathy? As small businesses grow, they start developing a loyal clientele, and customers return so often that you begin to know them almost without realizing it.I have noticed that one of the biggest advantages small businesses have is the ability to get closer to their customers.
Stand Out and Sell More Read More »
From idea to reality Do you know who you are selling to? When a person decides to start a business or sell a product, it is usually because they have found an opportunity in something they know well. Small businesses often begin as a great idea that can quickly grow into something that can lead
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The New Marketing Advantage Do you know how to use it? Crowdculture is a term that Douglas Holt introduces in the article “Branding in The Age of social media”. It describes how communities that were once isolated have formed groups where they share common interests. What makes crowdcultures feel new today is the impact of
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When content meets sponsorship A clever strategy or a trick? Have you heard about the Trojan Horse? The Greeks used a big wooden horse to hide soldiers inside, fooling the Trojans by sending it as a peace offering. Today, this story is remembered as a symbol of great strategy.The same strategy is being used now by marketers in content marketing, sharing content to attract readers, but as soon
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